If you want people to be able to find you by searching online, you need to have a plan for your search engine optimization and marketing activities.But if you think it’s just a matter of stuffing a few choice keywords here and there, you couldn’t be more wrong.
In fact – if you (or your SEO/SEM provider) doesn’t stay current on search engine algorithm changes, you could easily be hurting your ability to rank in search engine results.
These days, SEO requires a holistic approach. A coordinated effort with onsite SEO, marketing via social media channels, your email marketing, and your content marketing all need to be employed together in order to achieve the search engine rankings you’re looking for.
Keyword Optimization Strategy
Keyword selection is a bit of an art and a science. And sadly, there are a lot of people out there giving and selling advice that might have worked at one time, but doesn’t work today.
You need strategically chosen keywords, selected within a context rich framework of keywords, in order to attract the search engine attention you want – and minimize any future drops in ratings due to a search engine changing its algorithm.
We’ll develop a keyword plan grounded in producing content that people actually want to read and share, to get you the results you’re looking for.